About Us
Founded in August 1997, Salamander Jewelry has grown from humble beginnings into a trusted global manufacturer and wholesale supplier of body jewelry and fashion jewelry. From our factory in Thailand, we support customers worldwide with a strong focus on quality, consistency, flexibility, and responsible manufacturing.
Global Manufacturing Strength
Over the years, Salamander Jewelry has developed into a large-scale manufacturing operation serving customers across international markets. Our team of more than 450 employees supports a wide range of production, development, and operational functions, helping us deliver consistency, capacity, and dependable service to customers around the world. Learn more about our manufacturing processes and OEM services.
Advanced Production & Material Expertise
We combine skilled craftsmanship with modern production technology to manufacture jewelry across a wide range of materials and applications. Our capabilities cover body jewelry, fashion jewelry, OEM development, and wholesale supply, supported by experience in materials such as 316L Surgical Steel, Titanium ASTM F136, Gold, Silver, plastics, and organics. This allows us to support different product needs with both flexibility and technical know-how. You can also explore our advanced surface finishing solutions through Thailand Coating Services and Thailand Coating Technology.
Quality, Flexibility & Service
We place strong focus on quality assurance, responsive communication, and practical support for different business needs. Whether customers require stock items, custom development, or manufacturing guidance, our goal is to provide reliable service and solutions that fit their market, product, and operational requirements. For customers looking for custom production support or specialized finishing, visit our OEM services page or learn more about Thailand Coating.
Responsible & Certified Operations
Our operations are supported by internationally recognized standards and a long-term commitment to responsible manufacturing. With certifications including ISO 9001, ISO 14001, ISO 45001, SMETA 4-Pillar, CSR-DIW, and Green Industry, we continue to strengthen our approach to quality, workplace standards, environmental responsibility, and ethical business practices. You can read more on our Our Standards page and explore our broader sustainability efforts in Sustainability Achievements and Corporate Social Responsibility and Reports and Publications.
Our Journey
From our early beginnings to our growth as a global manufacturing partner, our journey reflects continuous investment in people, production, quality, and long-term development.
1997
The Beginning
Salamander Jewelry’s founders, Avi Kaplan and Thierry Chausse, met in Korea while working as traders. They quickly recognized an opportunity in the growing body piercing market and began importing jewelry from Korea to sell in Thailand. What started on a small scale soon gained momentum, with the business first supplying Bangkok’s well-known Khao San Road silver wholesale market. From the beginning, there was a clear sense that the company had strong growth potential.
1998
Officially Established
Early in the year, the company secured a small premises on Khao San Road in Bangkok. With more storage space and a simple office setup for phone and fax orders, the team was able to serve more customers and operate more efficiently. On August 3, 1998, Salamander Jewelry Co., Ltd. was officially established. Around this time, the company also joined the Bangkok Gems and Jewelry Show for the first time, an important step in beginning to introduce the business to international markets.
1999
Expanding Retail Presence
The Narayana Phand shop officially opened in the center of Bangkok. This gave the company an additional customer-facing location and helped strengthen its local presence. The shop remained in operation until March 2007, when the shopping plaza later closed for renovation.
2000
First Walk-In Shop
In December, the company opened its first walk-in shop on Rambuttri Road. The ground floor became the main showroom, while the upper three floors were used for stock and assembly work. As customer demand increased, the workforce grew rapidly toward 100 employees, and it soon became clear that the business was outgrowing the available space.
2001
Becoming a Manufacturer
In October, Salamander took an important step forward by purchasing shares in the factory of its main Korean supplier, E-ring Co. Ltd. This marked the company’s official transition from trader to manufacturer. It was a major turning point that gave the business stronger control over production and laid the foundation for its future development as an integrated manufacturer. The company also participated in the Bangkok Gems and Jewelry Show 2001, continuing to build its market presence.
2002
Dedicated Silver Production Center
As the business continued to expand, Salamander invested in a four-story building in November to serve as a dedicated production center for its silver jewelry range. This gave the company much-needed capacity and allowed for better organization of manufacturing activities as operations continued to grow.
2003
More Production Brought In-House
In March, the company acquired Oz International Co. Ltd., one of its silver jewelry suppliers. With this move, casting and polishing for silver jewelry were brought fully in-house instead of being handled by subcontractors. It also added another production location and strengthened Salamander’s control over product quality and lead times.
2004
Major Consolidation and New Premises
In February, Salamander completed a major logistical project by consolidating materials and tools from three separate locations into new premises on Pinklao Road, all while keeping the business operational. The new office was a nine-story building with almost 1,750 square meters of space. This move gave the company a much stronger base for future growth and better coordination across departments.
2005
Moving Manufacturing from Korea to
Thailand
Salamander bought out its Korean partner and began the process of relocating the Korean factory to Thailand. This was a major strategic shift that gradually moved more of the company’s manufacturing activities into Thailand. By the time the transition was completed in 2008, only the buying office remained in Korea, with a small team continuing to source materials and arrange shipments to the main facility in Thailand.
2006
Fire, Recovery, and a New Factory Plan
In January, a fire damaged much of the sixth floor of the building. Fortunately, there were no injuries, and within just three days the business was fully operational again. The event accelerated plans to move to a larger and more suitable location. Later that year, land was purchased in Nakhon Pathom province, and construction of a new factory began in December.
2007
Moving Into a Purpose-Built Factory
In July, the large construction project was completed: a new 3,000 square meter facility with a two-floor factory and state-of-the-art equipment. Within only a few days of completion, the company began moving in machinery and operations. New equipment was added to support greater production capacity, including a vacuum target machine for ceramics. Recruitment also increased significantly, and this year saw the beginning of organized employee sports activities and designated exercise areas within the factory, reflecting an early focus on employee well-being.
2008
Building Structure and Systems
The company began to organize itself more formally into departments. Recruitment was outsourced, internal systems were standardized for the first time, and the need for a product management system led to the development of the Tamuz system. This was an important year in creating a more structured and scalable organization. Salamander also participated in the Bangkok Gems and Jewelry Show, continuing to strengthen its visibility.
2009
Quality Systems and New Technology
As Salamander’s manufacturing scope continued to expand, the company invested in advanced machinery including a PVD vacuum machine, laser marking, and laser welding equipment. One of the biggest milestones of the year was achieving ISO 9001 certification, making Salamander the first company in its industry to reach this recognized international quality management standard. Eighteen months of hard work went into standardizing business processes across ordering, production, packaging, and dispatch. The company also exhibited again at the Bangkok Gems and Jewelry Show 2009.
2010
Stronger Systems and In-House
Capabilities
Salamander continued to expand its in-house manufacturing capabilities with the addition of a sticker printer unit, allowing even more production work to be handled internally. During the same year, the company also improved its administrative systems, customer service standards, and production output, supported by investments in new computer hardware and software. These developments helped strengthen both operational efficiency and overall service levels.
2011
Expanding Factory Space
A new 1,400 square meter factory annex was opened to house much of the larger equipment. This expansion helped free up space in the existing production areas and created more room for future growth. The new area, became an important part of the company’s expanding manufacturing infrastructure.
2012
Environmental and Safety Certification
Salamander achieved ISO 14001 certification for environmental management systems and policies. In the same year, the company was also awarded OHSAS 18001, an internationally recognized occupational health and safety management standard. These certifications reflected Salamander’s growing focus on environmental responsibility and workplace safety. The company also accommodated an even larger PVD machine in the newly expanded annex.
2013
Becoming Fully Integrated
Salamander acquired a European plastic manufacturer, giving the company the ability to extrude and inject a full range of plastics in-house. This was a major milestone, as it completed the final step needed to become what was believed to be the first fully integrated body jewelry manufacturer in the world. Every major type of piercing jewelry could now be produced internally, with separate departments for each manufacturing process. During this period, the company also began applying continuous improvement philosophies such as Kaizen, TPM, KYT, and 6S, supporting growth in line with its long-term sustainable vision.
2014
Upgrading PVD and Workplace
Initiatives
Salamander upgraded its PVD facilities in response to rising online order volumes. At the same time, the company expanded its workplace health and well-being initiatives, including drug prevention and AIDS awareness campaigns. The Sustainable Happy Workplace project entered its third year, and Salamander received several government recognitions, including an award for Outstanding Innovation in the Workplace. The company also received the White Factory Award from Nakhon Pathom province, recognizing its standards in preventing and addressing drug-related issues in the workplace.
2015
Advancing Standards and International Presence
Salamander made major progress in certification and standards, including ISO 50001 for energy management, ISO 26000 for corporate social responsibility, Green Industry, ISO 14064-1 and ISO 14064-3 for carbon footprint, continued quality management certification, and ISO 30001 for risk management. The company also received the Zero Accident Award from the local government, highlighting its strong workplace safety performance. In the same year, Salamander successfully participated in the International Hong Kong Gem and Jewelry Show, marking another important step in expanding its international presence.
2016
Sustainability and Information Security
Salamander took another major step forward in both sustainability and operational development. The company achieved CSR-DIW certification within the same year of applying, an important recognition that aligned closely with its long-term values. The company also advanced further in its standards journey by attaining carbon footprint ratings for its products and ISO 27000 certification for information security management in its IT systems. This reflected Salamander’s broader commitment to responsible growth, transparency, and better internal systems.
2017
Recognition for Safety and Labor
Standards
Salamander received several important national-level recognitions. The company was awarded the Silver Level Campaign to Reduce Occupational Accidents to Zero, reflecting its ongoing efforts in workplace safety. It also received a National Gold Level Award as a model business for safety, occupational health, and work environment. In addition, Salamander was recognized for the second consecutive year as an outstanding establishment in labor relations and labor welfare. These awards reflected the company’s continued focus on creating a safe, fair, and well-managed workplace.
2018
Investing in Employee Well-Being
Salamander established a new on-site gym to encourage employee wellness, regular exercise, and a healthier lifestyle. The same year, the company received several recognitions, including the Advanced Level Award for Health Promotion Workplace, the CSR-DIW Continuous Award 2018, the Outstanding Model Workplace Award for Safety, and the 3R Award for effective resource management. These achievements reflected the company’s growing investment in both employee well-being and responsible operations.
2019
Continued Recognition
Salamander continued to be recognized with several prestigious awards, including the Model Workplace Award for Safety, Occupational Health, and Working Environment, the Labor Relations Award, the International Women’s Award, and the CSR Continuous Award. These recognitions highlighted the company’s ongoing efforts in workplace standards, labor relations, and responsible business practices.
2020
Responsible Business Through a
Challenging Year
Salamander received several important recognitions, including the Moral Business Award for Sustainability Through Crisis, the CSR Continuous Award, the National Gold Award for a Healthy and Safe Workplace for the third consecutive year, and the National Labor Relations Award for the fifth consecutive year. These recognitions reflected the company’s resilience and its commitment to maintaining strong standards even during a difficult global period.
2021
Strengthening In-House Coating
Capabilities
We made a major investment in large-scale PVD machinery, taking an important step in expanding our in-house coating capabilities. This helped us improve production control, increase capacity, and achieve better consistency across a wider range of products and finishes. It was an important milestone that strengthened both our efficiency and our ability to support future growth in premium coating services.
2022
Innovation and Responsible Progress
We continued investing in both innovation and responsible business development. The addition of 3D printing technology gave us more flexibility in product development, helping us speed up prototyping, review designs more efficiently, and support new product creation in a more agile way. In the same year, we also published our ESG report, reflecting our growing focus on environmental, social, and governance matters. This year marked progress not only in technology, but also in how we approach sustainable growth and accountability.
2023
Advancing Sustainable Operations
We took another step forward in our sustainability journey by installing solar panels at our factory. This investment supports our efforts to reduce environmental impact and move toward more energy-conscious operations. By bringing renewable energy into our facility, we strengthened our commitment to responsible manufacturing while also supporting long-term operational efficiency. It was an important milestone in aligning growth with sustainability.
2024
Operational Advancement and Global
Reach
We improved our production processes with the introduction of an automatic cleaning line. This upgrade helped improve workflow efficiency, consistency, and finishing quality across production. At the same time, we continued to expand our international presence by participating in major jewelry exhibitions in key markets, including Hong Kong, Bangkok, Japan, Italy, and others. Together, these developments reflected our focus on both operational improvement and global business growth.
2025
Expanding Technical Excellence
We reached several important milestones that further strengthened our technical capabilities and service offering. We launched our dedicated coating website to better present our specialized services and support customers looking for advanced surface treatment solutions. We also added a second 3D printer, increasing our development capacity and improving flexibility in prototyping and design support. In addition, we established an in-house testing lab to strengthen quality control and internal validation. During the same year, we also expanded our offer with PVD Clear Film, giving customers access to more coating solutions and reinforcing our role as a more capable and versatile manufacturing partner.
2026
Growing Our International Presence
We continued to strengthen our international presence through participation in important global trade shows, with Japan becoming the latest addition to our growing list of exhibition markets, alongside Thailand, Hong Kong, Italy, and Las Vegas. These events give us the opportunity to showcase new products, connect with existing and potential customers, and continue building Salamander Jewelry’s visibility in key markets. Our presence at international exhibitions reflects our ongoing commitment to growth, innovation, and long-term partnerships around the world.
